Phone: (954) 522-6686
Fax: (954) 522-6684
Website: www.aquamarinerealty.com
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Aquamarine Realty, Inc specializes in marine real estate and waterfront developments with a marina component. This specialization has developed over the last 15 years by the marketing efforts of the firm Enhance Marketing owned by Ginger Hornaday, who has carved this niche out of a demand for additional dockage boaters are looking for. With the marina industry coming of age and marinas converting into a resort destination product, the availability of slips continues to grow as the waterfront continues to develop.
With over 25 years committed to the marine industry, Aquamarine Realty will remain diligent in the efforts to balanced development of the marine and waterfront categories. We will continue to enhance the sales and marketing solutions that will provide developers with successful team that is experienced and solution oriented. Matching developers with feasibility partners, surveying and permitting, marine technology, equity partners or JV investors, the challenge is never too great. With many marine and technical associates, a strong network of high net worth investors and knowing where to find the buyers, we bring tremendous value to the table with this unique specialization.
VISION
Aquamarine Realty is positioned to stay current with the new demands of waterfront development and incorporate sustainable activities where ever possible. The new urbanization of many waterfront downtown areas will need the direction and experience of conciencous brokers bringing the parties together. We see a specialization of our marine niche as very important in future waterfront developments and we are committied to the sustainable message and educate developers wherever possible.
Sustainable development is defined as balancing the fulfillment of human needs with the protection of the natural environment so that these needs can be met not only in the present, but in the indefinite future. The linkage between environment and development was first made in 1980, when the International Union for the Conservation of Nature published the World Conservation Strategy and used the term "sustainable development."[1] The concept came into general usage following publication of the 1987 report of the Brundtland Commission, formally the World Commission on Environment and Development. Set up by the United Nations General Assembly, the Brundtland Commission coined what was to become the most often-quoted definition of sustainable development as development that "meets the needs of the present without compromising the ability of future generations to meet their own needs"
http://en.wikipedia.org/wiki/Sustainable_development
MARKETING
BRINGING THE PROJECT HOME
AquaMarine Realty's plan for successfully marketing and selling a project include:
- Sales Team and Strategy: Complete sales strategy planning including a staff of seasoned sales professionals
- Marketing Communications Plan: Including overall branding, media schedule, public relations, event marketing and tradeshow participation
- Marketing Collateral: Brochures, direct mail, flyers, ads, photography and virtual reality and digital renderings
- Website Development: As an extension of your overall marketing out reach, including overall theme, navigation, featured listings and VIP database registrations for sales follow up
- Site Sales Office: Design of a full scale sales center that suspends reality for the prospects to efficiently close the deal
- Comprehensive Competitive Analysis: Experienced market studies and history of targeted real estate segments
DEVELOPERS
"If you build it they will come." It works in a movie but it's not always that easy when investors are developing a property, community or marina.
That is where AquaMarine Realty and team come in. Immersed in the real estate, marina and pleasure yachting industries in Southern Florida and the surrounding islands for over 20 years, their expertise and VIP network create a turn-key one-stop-shop for any project. Beginning with extensive competitive research, followed with the development and execution of a comprehensive sales and marketing plan, AquaMarine is the only company to call to market and sell all phases of a residential, marine or resort project.
Developing and re-inventing existing waterfront and marina property poses unique challenges. Whether it's navigating the local codes and restrictions, environmental regulations or re-branding an existing neighborhood's image, AquaMarine Realty brings in the best team to address each need as it arises. Providing the best resources when necessary, is effective in managing costs and getting results in the execution of the strategic plan. |
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